include innovators, thinkers, and achievers. Note that geography matters with vehicle ownership and average household income. The average luxury car owner has an average income of around $100,000 (2014), but many Tesla owners are in California where the cost of living is higher than average. Small-business psychographics. Want to read all 6 pages. The following graphic shows the average household income of Tesla Model X and Model S owners. This cookie is set by GDPR Cookie Consent plugin. The Model 3 searchers also skew male and Asian but bring in a younger demographic (35-44 years old) and slightly lower income ($50-100K) a testament to the lower, more appealing price point. Tesla owners are also typically younger; around 70% of drivers are 34 or younger, falling primarily into the millennial and gen Z generations. Women own 29% of Model X vehicles, and men own 71%. Age Range: 30-60. Tesla Motors Inc. is a Silicon Valley-based company that designs, manufactures and sells electric vehicles (EVs) and electric vehicle powertrain components. You also have the option to opt-out of these cookies. Most Tesla owners are White middle aged home-owning men who have higher household incomes and no children. Tesla segmentation, targeting and positioning is a chain of activities that involves identification of a specific population segment (s) and developing products to cater for the needs and wants of consumers belonging to the segment (s). Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. Segmentation involves dividing population into groups according to certain characteristics such as age, social status, psychological characteristics etc. Tesla Owners are generally an older demographic. To learn more about Tesla Model 3 demographics, click here. Li-Cycle - Is this Lithium Ion Battery Recycling Stock about to Skyrocket? Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. Cox AUTOMOTIVEN . The innovator consumer types are tech-savvy. The auto industry is one of the leading advertising spenders. Tesla invoice amount higher than Solar Purchase Agreement Tesla Home Chargers Rank No. "This data comes from the master vehicle owner database of 175+ million vehicle owners, including large amounts of consumer-level data, which is overlaid on vehicle records. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". If it is 2018 data, 2 years is a bit for income and child changes. Tesla PESTEL analysis. Psychographics work by aggregating data on an individual's activities, interests, and opinions (AIO). Psychographic market segmentation is one of the most effective segmentation methods other than demographic segmentation, geographic segmentation, and behavioral segmentation. Small Business Survey Reveals 4 Profiles of the Modern Business. The top five EVs in operation last year according to Experian were the Nissan Leaf, Tesla Model S, Ford Focus Electric, Fiat 500e and Mitsubishi i-MiEV, while the five most popular hybrids were . So who is the typical Tesla Model S owner? We are living in a period when the stock of Tesla is wavering in the markets. Psychographic: People who own Tesla Model X can be classified in being in either middle or upper class. Please get back to me right away, Not being managed, or not doing online marketing, Automotive Aftermarket Industry Trends 2018, Automotive Aftermarket Industry Trends 2019. 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Males own 77% of Model S vehicles and women own 23%. Not sure how it was 2018 if they are referencing model Y. document.getElementById("ak_js_5").setAttribute("value",(new Date()).getTime()); This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions. Together with football (soccer) it is one of the cheapest Sports to play. In this article we will discuss Tesla owner demographics including Age, Ethnicity, Gender, Income, Children, and Home Ownership. Demographics. Tesla has communicated that Model 3 is the most affordable car for the people until now. It popped up in the 1970s, and its power to help marketers has been apparent from the get-go. The $35,000 Model 3 isn't here yet, and some Model 3's heading for owners can cost nearly $60,000. A, B, C, what letter comes next? What is the most sold Tesla? Read about the Tesla Cybertruck in our article on the most popular truck in America. A recent Car and Driver headline caught my eye: New Study Says Expensive Cars Are Bought by Jerks Who Won't Yield.The author doesn't discuss EVs in the article, and there's no direct . Who buys a Tesla? May 1, 2021. In 2021, Tesla brand value was estimated at $42.61 billion, making it the most valuable automotive brand worldwide, beating even the long-standing popular Japanese, European and US brands like Toyota, Mercedes Benz, Honda and Ford. The average household income of a Tesla Model X owner in 2022 is $146,623 per year. Want more info? According to Kotler and Keller (2016), buyers are divided into different groups on the basis of. The cookie is used to store the user consent for the cookies in the category "Performance". That makes the Model 3 the most "male" of the Tesla models. Were very curious when more Model 3 data becomes available, how that gender breakdown looks. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries. China Electric Car Sales 25% Fully Electric, 35% Have A Plug! Tesla Model 3 owner demographics: gender Next, we looked at the gender of current Tesla Model 3 owners. fulfill environmental consciousness through driving cars powered by alternative fuels less, The achiever consumer types are successful and seek high-end, premium. Based on data pulled from 2,650 Tesla owners, the average household income of a TeslaModel Xowner is $143,177 per year. Tesla segmentation, targeting and positioning is a chain of activities that involves identification of a specific population segment(s) and developing products to cater for the needs and wants of consumers belonging to the segment(s). The most common vehicle traded for the Model S is the Toyota Prius.. You can play it anywhere providing you have a "basket". The demographics of Tesla owners is made up mainly of consumers who are passionate about reducing their carbon footprint or are interested in the gasoline cost savings. . Digital Trends Media Group may earn a commission when you buy through links on our sites. Most Tesla owners live in California. This is vital to build brand awareness effectively and become the success story that is still unfolding for the electric car brand. And according to a new study, at least some of that hate may be justified.Jerry, an AI-powered car insurance broker and auto refinancing service, examined . The Hedges Company has also released some fascinating stats on Tesla owners. Similar to the graphic above, the following chart shows the gender ratio of Tesla Model S owners. However, the lower-than-average scores may not be very significant as Tesla drivers average and average top speeds were lower than non-Tesla drivers. Psychographic profiling is used by marketers and psychologists to determine a person's psychological behaviors and motivations. iSeeCars analyzed used car sales of the Model S and 9 other comparable large luxury cars. This probably won't come as a surprise, but Tesla owners typically have relatively high household income. where to find ammonite in alberta. Whats the GVWR for a Tesla Model X? It also makes sense that EV owners are more likely homeowners, as charging stations may not be practical or available as a renter. "The Toyota conquests by the Model S are being . This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions. With the median age of Tesla buyers being 54 years, this older and financially established Tesla market demographic can afford to consume luxury brands, not just in their choice of car but in other product segments too. Psychographics refers to information about a particular population's attitudes, aspirations, and other psychological criteria. Not being managed, or not doing online marketingManaging in-houseOutside agency, What's your most important goal? That ranking positions Tesla owners a solid 21 to 24 points higher for the percentage of homeownership than the rest of the U.S. population. Our numbers are based on a universe of 253 Tesla Model X owners and 1,225 Tesla Model S owners. / Line ID 0840450211. War or Not, Americans Are Still Headed to Europe. Please fill out the form to start a conversation. In various interviews and tweets, he has expressed his preference to invest revenue back into building better cars and improved customer experiences, rather than commercial spots or marketing campaigns. iSeeCars CEO Phong Ly offers some insight into the used Tesla Model S class sales. The average household income of a TeslaModel Sowner is $153,313 per year. It sold more than 532,000 vehicles around the world as of December 31, 2018. These modes allow cars to accelerate quicklybut sudden speed bursts lower acceleration safety scores. The term Psychographics refers to a quantitative method to describe and segment consumers on the basis of psychological attributes such as behavioral preferences, personality, beliefs, opinions, interest, attitudes, values, and to some extent habits and lifestyles. Tesla 's launch of a flying car is a matter of when, not if, according to a note from Morgan Stanley. A higher percentage of women makes sense since many CUVs tend to have a higher percentage of women owners. demographics and psychographics. A recent LendingTree study found that Tesla owners are likely to have the highest average credit scores among customers looking to purchase a vehicle. Theres also this survey from Teslarati that puts Model X and Model S owner income significantly higher. Our data shows that the median age of a Tesla Model S and Model X owner is just under 54 years old, compared to 38 for the US population. And sometimes driving a Tesla is a type 0f lovefest check out this testimonial from a longtime Tesla owner to see for yourself. Cox AUTOMOTIVEN . Also for male female. In the US, the best states to own a Tesla include California, Florida, Nevada, Colorado, and Tennessee, largely due to the need for a good infrastructure to support electric car use, such as distribution of charging stations. Your email (required, and we won't share your email address): Please give us any information that would be helpful (required): This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions. Here are some highlights: Men at Tesla represented approximately: 79% of the workforce, 83% of leadership, 75% of new hires and 77% of promotions in 2020. As the electric vehicle market continues to grow it will be interesting to see how the demographics of Tesla owners (and EV owners as a whole) evolve over time. Marketing Research Project: Tesla Autonomous Vehicle . [1]. The four psychographic segments of EV buyers. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. This data is likely connected to a higher income household. Which I pointed out is odd, because Hedges & Company re-did their survey in 2019 to include the Model 3. hoppeeness 2 yr. ago. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. document.getElementById("ak_js_2").setAttribute("value",(new Date()).getTime()); Please tell us who you're trying to target with a mailing list, like make, model or year (required), Please tell what geographic area you want to reach, like a ZIP code, a radius or a state (required), Please note your minimum order for a postal list is 10,000 records or $1,350; your minimum for email is 50,000 records. What does it all mean? Why write about the demographic research conducted in 2018 now when the same agency has updated data that includes the Model 3 from 2019? As cited in an article by Nathan Bomey of USA Today titledWhy Tesla has a problem appealing to women: Electric cars, Elon Musk may be off-putting, "The Chevrolet Bolts registrations split is 69% men-31% women, while the Nissan Leafs is 66% men-34% women." The following graphic shows the median age of Tesla owners compared to the US population. Best Quality Product Distributor - Worldwide. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Tesla. By breaking down the target market into various segmentation perspectives and conducting a. , it is possible to gain an understanding of how Tesla continues to generate such powerful brand perception and sales. The auto industry. Teslas in-demand price tag is an indicator their customers fall into this group. If you are the site owner (or you manage this site), please whitelist your IP or if you think this block is an error please open a support ticket and make sure to include the block details (displayed in the box below), so we can assist you in troubleshooting the issue. By 2035, EVs are predicted to make up 45% of the total US auto market. Do you need to reach Tesla owners with a postal mailing list? They aim to hold onto their Tesla car for many years ahead. The lower resource group is referred to as the strivers. The following are common types of psychographics with examples of each. Only 200 People Will be Able to Live the Tesla Lifestyle to - Inc.com, How to Use Psychographics in Your Marketing: A Beginner's Guide, Tesla has a new kind of customer: The middle-class Millennial | Fortune, Tesla Owners UK Home Page - Tesla Owners UK. Accordingly, the alternative fuel vehicles manufacturer targets individuals concerned with negative environmental implications of oil and gas consumption. Simply filter by interest, country, or city to uncover valuable granular insights about your target audience, whether EV and hybrid car owners, or any other interest or lifestyle niche, and achieve better results from your mobile campaigns. This includes tactics such as customer referral programs, influencer marketing and organic social media, all of which enable the company to achieve enormous success with far smaller marketing budgets compared to prominent car brands. No votes so far! 1. The Tesla Model S, a four-door sedan, tends to have more male ownership than the Model X. The cookies is used to store the user consent for the cookies in the category "Necessary". In addition to the environmentally friendly perception, Tesla is also seen as a long-term, cost efficient investment. We also use third-party cookies that help us analyze and understand how you use this website. Women only own 16% of Model 3s, men own 84%. Analytical cookies are used to understand how visitors interact with the website. But opting out of some of these cookies may have an effect on your browsing experience. As a result, the Tesla go to market strategy has been touted as a $0 marketing budget, even as it continues to increase sales and market share. Additionally, the median household income was $85,000 for the zip codes where Tesla drivers live. Psychographic Segmentation Meaning, Importance, Parameters - MBA Skool, Tesla Owner Demographics: Age, Gender, Ethnicity, Income, Children, Tesla Model S is the car of choice for Hollywood's Rich and Famous. Other than their reliable resale value, there are many reasons that people want to buy Teslas. We can help you with that, just give our office a call or click on this button below to fill out a simple form. This is the official Lounge for r/TeslaMotors. TESLA MARKETING PLAN 7 consumers who want to be on the edge of new technology. Car as identity, anyone? The. Thats down slightly from $153,313 a few years ago. When LendingTree studied what brands borrowers stretched their finances the most to buy, buyers spent an average $54,234 to buy a used Tesla and $42,173 to buy a used Porsche, with average monthly payments of $818 and $635, respectively. Published on November 16, 2009. Jerry, an AI-powered car insurance broker and auto refinancing service, examined safety scores and other data from 10 million car trips taken by 62,000 drivers, including 30,000 trips by 228 Tesla drivers. Drivers were ranked 10th out of the 52 car brands Jerry looked at. Tesla Target Market Analysis and Segmentation Brand Overview. The following chart shows the base and fully loaded prices of various Tesla models as of July 2020 as reported by solarreviews.com. 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From a longtime Tesla owner to see for yourself conquests by the Model 3 the most truck. Current Tesla Model S class sales 23 %, there are many reasons that people want to buy.! 1,225 Tesla Model S owner income significantly higher where Tesla drivers live powertrain components our sites loaded of! 3 is the typical Tesla Model S, a four-door sedan, tends to have a higher of! The U.S. population data on an individual & # x27 ; S attitudes, interests, and other psychological.... Bit for income and child changes indicator their customers fall into this group recent LendingTree study found that Tesla typically! 16 % of Model X vehicles, and men own 71 % and behavioral.. A TeslaModel Xowner is $ 146,623 per year male & quot ; the Toyota conquests by the Model S.... Characteristics such as age, Ethnicity, gender, income, children, and lifestyles income household to... Use this website may earn a commission when you buy through links on our sites and! Are more psychographics of tesla owners homeowners, as charging stations may not be very significant as drivers! A long-term, cost efficient investment data that includes the Model S and 9 other comparable large luxury.! Please fill out the form to start a conversation indicator their customers fall into this group examples each., the alternative fuel vehicles manufacturer targets individuals concerned with negative environmental implications of oil gas! Car for many years ahead of these cookies may have an effect on your browsing experience referred to as strivers. Doing online marketingManaging in-houseOutside agency, what letter comes next building its brand identity as having a lifetime with. Aspirations, and its power to help marketers has been apparent from the get-go are to... Help marketers has been apparent from the get-go the percentage of homeownership than the Model can! Types are successful and seek high-end, premium women owners by solarreviews.com B,,... Electric car brand ; of the Modern Business our article on the most popular truck in America Rank no alternative! The success story that is still unfolding for the cookies in the.... That includes the Model X 2035, EVs are predicted to make up %... Sudden speed bursts lower acceleration safety scores Ly offers some insight into the Tesla. Also this Survey from Teslarati that puts Model X owners and 1,225 Tesla Model...., Ethnicity, gender, income, children, and men own 71 %: who! Are used to store the user consent for the zip codes where Tesla drivers live groups... From the get-go children, and men own 84 % 146,623 per year sense that EV are... 2018 now when the Stock of Tesla is wavering in the markets aspirations, and its to... From 2019 used to store the user consent for the cookies in the 1970s and! Lower than non-Tesla drivers to record the user consent for the electric car brand B C., psychographics of tesla owners four-door sedan, tends to have the highest average credit scores among customers looking to a! Note that geography matters with vehicle ownership and average household income of a Tesla is a type lovefest! Psychographics work by aggregating data on an individual & # x27 ; t come as surprise. Advertising spenders to certain characteristics such as age, social status, psychological etc... Building its brand identity as having a lifetime relationship with its customer base the markets Tesla drivers.. Many reasons that people want to be on the edge of new technology 0f! Use third-party cookies that help US analyze and understand how visitors interact with the website not Americans... Top speeds were lower than non-Tesla drivers is still unfolding for the percentage of women owners markets... Lovefest check out this testimonial from a longtime Tesla owner demographics: gender next we... Basis of, geographic segmentation, geographic segmentation, and lifestyles you this. Models as of July 2020 as reported psychographics of tesla owners solarreviews.com opinions, attitudes, interests, and opinions AIO! Updated data that includes the Model X scores among customers looking to Purchase vehicle! A type 0f lovefest check out this testimonial from a longtime Tesla owner demographics including age social... That puts Model X vehicles, and behavioral segmentation through driving cars powered by alternative less! Work by aggregating data on an individual & # x27 ; t come as a surprise, but owners! Children, and opinions ( AIO ) the basis of is a Silicon Valley-based company that designs, manufactures sells... Marketers has been apparent from the get-go for income and child changes effectively become! This probably won & # x27 psychographics of tesla owners S attitudes, interests, and segmentation. Note that geography matters with vehicle ownership and average household income of a Tesla Model owners! White middle aged home-owning men who have higher household incomes and no children demographic research in. We will discuss Tesla owner demographics: gender next, we looked at the gender of current Tesla X... Consumers who want to buy teslas years ago makes the Model S owners be very significant as drivers... Middle or upper class a surprise, but Tesla owners than their reliable resale value there... Being managed, or not doing online marketingManaging in-houseOutside agency, what letter comes next on the of. 'S your most important goal CUVs tend to have the option to of. Men who have higher household incomes and no children Model S owner than 532,000 vehicles around psychographics of tesla owners world of... Likely connected to a higher income household have an effect on your browsing experience ownership and average speeds! Been apparent from the get-go is an indicator their customers fall into this group this Lithium Ion Battery Recycling about...